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The three pillars

International

All of Mercer Amsterdam's products breathe an international metropolitan style, NYC chic meets Amsterdam street. Our products are heavily inspired by the two cities which we call our home. Besides us as a company, our customers are also internationally oriented, outgoing, with a cosmopolitan lifestyle.

Independent

Mercer Amsterdam stands for independence. We try to be different from others by producing different silhouettes in different materials, we do not follow the rules or let anyone tell us what to do. Our production process is also independent, all of our products are handmade in family owned small-scale factories - we do not believe in mass production by big corporations. Lastly our customers are independent as well, they do not follow the rules, they want to be different and differentiate themselves from the masses.

Street Luxury

All of our products are a combination of streetwear meets luxury, NYC meets Amsterdam. The materials used are high-grade luxury leather skins, linings and rubber soles, while the silhouettes are inspired and influenced by streetwear. Our products can be worn with ripped jeans, tracksuits or an actual suit - casual, smart or smart casual but always high-end luxurious materials and high quality finishing.

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How Mercer started

Sneaker Addiction

Mercer Amsterdam was founded by myself (Pim Dresen). My sneaker addiction started at the age of 10, when I bought my first pair in Mercer Street in Soho, New York. After this the hoarding continued gradually until I moved to Amsterdam, where my sneaker addiction really took off. After a while I started developing my own ideas about sneakers. I did not like anyone having the same sneakers as mine plus I did not like the fit on some sneakers, so I started drawing my own sneaker whilst working in an investment bank at the same time.

Quitting my fulltime job

After having found one of the best production facilities in Portugal I designed and produced my first sneaker and posted it on my personal Instagram account. One blue Monday whilst still working at the bank, I got a call from my first customer who wanted to buy my sneakers for his shop. I kindly turned down the offer because I did not even have a name, a price or even a full collection. But the customer insisted on buying my shoe, and this is how it all started. I quit my job a couple of weeks later.

Growing every day

I quit my job in 2013, developed a full collection and stepped on to a train with a suitcase full of samples to find my first customers. Now three years later, Mercer sneakers are being sold in 8 countries in over 120 of the best shops, plus our own Mercer Amsterdam webshop, and we keep growing every day.

 

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